- New survey reveals Brits are most in favour of the peace and quiet rural living offers
- 45% of respondents head to the country in search of unrivalled views
- A third of participants say a love of wildlife attracts them to the countryside
A new survey has revealed what Brits love about the countryside – and it might not be what you’re expecting.
Country clothing retailer A Hume asked 10,000 people what they love about the great British countryside.
For 52% of overall respondents – and 77% of 55-64 year old females – peace and quiet was top of the agenda.
According to the study, idyllic scenery is high on the UK’s agenda, with 45% of participants – and 60% of 18-24 year olds – saying they love a countryside view.
A third of those surveyed said the chance to get up close with the wildlife is what draws them to the countryside.
This was also a popular answer with 25-34 year old male respondents, as well as women aged 45-54 – taking 45% and 55% of their votes respectively.
For 1 in 4, the appeal of a country pub is what they love most about spending time in the sticks.
20% of Brits – and 28% of those aged 55-64 – said a lack of traffic is their favourite thing about escaping urban areas.
Locally sourced country grub was also a popular answer – with 17% of Brits voting with their stomachs.
Last year British staycations hit a seven-year high with over 19.7 million UK holidays booked in the first quarter of 2015.
A report by the Daily Mail cited countryside festivals and above average weather as the main reason for the surge.
Archie Hume, Managing Director at A Hume, said:
“The survey results have highlighted the UK’s love of the great outdoors, reminding us how fortunate we are to live and work in a location as beautiful as the Scottish Borders. The countryside, peace and quiet, and unrivaled views are a huge part of Britain’s appeal – and clearly the survey’s respondents agree.”
What are your favourite things about the British countryside?
- Peace and quiet: 51.5%
- Views: 45.0%
- Wildlife: 33.8%
- Pubs: 25.1%
- Lack of traffic: 20.4%
- Food: 16.9%