The Love Horse® Trade Mark

Love Horse, the five year old online dating site for horse and country lovers, has registered the name ‘Love Horse’ as a Trade Mark.

The site was one of the first (if not the first) to target the horse and country niche in the UK and several other similar sites have sprung up since. Whether by coincidence or design is not known but one or two of these recent arrivals bear an uncanny resemblance to the original ‘Love Horse’.

From its inception in January 2005 Love Horse has moved with the times and upgraded its operating platform several times in order to ensure that its members enjoy an optimum user experience in terms of functionality, security, and ease of use. This, coupled with the dedication and professionalism of the support team, has fostered customer loyalty and a sound reputation in an ever increasing dating market.

The founder of Love Horse, Ben Lovegrove, explains, “It seems as if online dating sites are being launched every day of the week, 365 days a year. While this may seem like more choice for the consumer in fact many of these sites fail to make any impact. Too often they suffer from lack of investment and too little promotion. It’s taken years of hard work to build a site up to a point where there is critical mass of members to make it an established player. That dedication and effort has gone in to the development of Love Horse and I’m very pleased to announce the protection of the brand by registering it as a Trade Mark.”

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