When talking about some of the job sectors of the equine world that have broad appeal, one would be remiss if they did not mention sales and marketing as a possible entrance. Though most people do not think about sales and marketing when they envision their equine career, there are many opportunities in this particular sector.
Some people choose to take up marketing and sales positions with individual race tracks, while others join on with horse racing associations. Another option is to work in sales and marketing for a company that sells tack items. With so many possibilities i’s no wonder that this is a popular choice for future career endeavours.
For many individuals, the idea is to parlay a type of sports marketing gig into something in the horse industry. Instead of wanting to promote and sell football, these people have a passion for horses, so they sell that. Though you do not need to be some sort of business dynamo to get a start in equine sales and marketing, a business background does not hurt. Many people starting out will have university degrees in marketing and they will have at least some experience putting together presentations. For those shooting for larger gigs with big tracks, it might be necessary to pad the CV a bit more than usual.
The requisite skills for this type of position include not only a knowledge of the equine industry, but also a knowledge of how to package it well. No matter what type of company you work for, the job will essentially be the same. You will be looking to take your own love and interest in horses and sell it to some other person or some other company. This is why a person with strong creative juices to go with their horse love will do well in this sort of field.
Right now, the opportunities in this field are mostly entry level. For those who are willing to start out at the bottom and work their way up the ladder, this can be a fast paced and rewarding career path.